Vydia is an Inc. 500 video technology company that empowers creators to easily manage their content and digital rights through one centralized platform. Utilized by over 160,000 musicians, influencers, and brands worldwide, the platform offers an array of monetization and distribution services that are conveniently accessible to creators on both ...
Vydia, the fast-growing video technology company, has been named to the Entrepreneur 360 list of the "Best Entrepreneurial Companies in America" ranking at #179 out of 360 privately owned companies.
Honorees were identified based on the results from a comprehensive study of independently-owned companies, using a proprietary algorithm and other advanced analytics. Entrepreneur’s algorithm was built to measure four important metrics representative of entrepreneurship: innovation, growth, leadership and impact.
"It’s a great honor for Vydia to be recognized on the Entrepreneur 360 list as one of the Best Entrepreneurial Companies in America, " states Roy LaManna, Vydia's Co-founder and CEO. “Through our acceleration over the past four years, we have placed a great emphasis on building technology that is disruptive to the media and music industry for over 180,000 creators in the digital rights landscape. By anticipating the needs of content creators, we have launched product features that have solidified us as a forward-thinking leader in the space.”
Vydia launched in 2013 with the vision of creating a centralized solution for video creators to manage their content. First offering music video distribution services, the Vydia platform has now expanded to offer a full arsenal of tools that creators utilize to power their video content strategy. Comprised of experts in both tech and music, Team Vydia is dedicated to empowering creators to be more in control of their visual content. Leading this operation, Vydia’s Co-founders bring 15 years of music industry experience, the insights to know the issues the industry is facing today, and the technical chops to build solutions that transcend. Constantly producing new features and onboarding new talent, Vydia continues to grow at a remarkable rate.
"Our annual evaluation is a 360-degree analysis of top privately-held companies representing and serving a variety of industries," explains Lisa Murray, Chief Insights Officer of Entrepreneur Media, Inc. "Every year we review a new batch of entries that reflect great entrepreneurial strides. The ones that make the list have implemented visionary initiatives impacting their communities for the better, innovative ideas redefining industry standards, leadership practices fostering enviable company cultures, and creative growth strategies launching their brands to new heights."
In addition to being named to the Entrepreneur 360 list, Vydia has also debuted as the #8 Media Company in America on the 2017 Inc. 500 list of fastest growing companies.
To view the full list of Entrepreneur 360 2017 honorees: www.entrepreneur.com/360#2017-list
Vydia is an Inc 500 video technology company that empowers creators to easily manage their content and digital rights through one centralized platform. Utilized by over 180,000 musicians, influencers, and brands worldwide, the platform offers an array of monetization and distribution services that are conveniently accessible to creators on both desktop and mobile applications. Vydia is a premium partner of major digital publishers like Vevo, YouTube, Facebook and Dailymotion as well as networks like BET, MTV, and Music Choice. To learn more, please visit vydia.com/
About Entrepreneur Media Inc.
For nearly 40 years, Entrepreneur Media Inc. has been serving the entrepreneurial community providing comprehensive coverage of business and personal success through original content and events. Entrepreneur magazine, Entrepreneur.com, and publishing imprint Entrepreneur Press provide solutions, information, inspiration and education read by millions of entrepreneurs and small business owners worldwide.
“It’s easy to publish a video on a single platform and forget about it,” explains Vydia Marketing Director, Jenna Gaudio. “But you never know what can happen to your video. Whether it’s a silly spontaneous moment or a carefully crafted production, you want to protect it. If you’re a professional content creator, you want it everywhere and you want to benefit from it as much as you can.”
With its new Social and Rights Sync feature, Vydia makes sure creators never “upload and forget it.” Whenever creators upload natively to social media platforms like Facebook and YouTube, the video management platform pings creators, prompting them to ensure the video is protected everywhere. The process is simple: Vydia sends users a notification whenever they publish a new video to their feed. Without having to log into multiple platforms, in a few simple steps, Vydia users can deal with their inventory, determine the monetization and usage status, and monitor performance. All from a mobile phone.
Social and Rights Sync are interlocking features necessary for a platform to truly enable video creators to take full control of their assets. Using Social Sync, users can connect a social media account or YouTube channel. Any video uploaded natively to that service or platform will be automatically synced with the user’s Vydia library, putting all content in one place.
This prompts Vydia to send a notification urging the user to apply ownership policies to that video. This can include monetize (where applicable), permit (which allows reposts and is for tracking purposes only), and block (to ensure other users don’t nab the video and repost it). Users can also edit video metadata right from Vydia.
“Creators are leaving their assets unprotected and in some cases leaving money on the table they could be collecting for their videos,” notes Gaudio. “We have made changing this the matter of a few taps and swipes.
Vydia is an Inc 500 video technology company that empowers creators to easily manage their content and digital rights through one centralized platform. Utilized by over 170,000 musicians, influencers, and brands worldwide, the platform offers an array of monetization and distribution services that are conveniently accessible to creators on both desktop and mobile applications. Vydia is a premium partner of major digital publishers like Vevo, YouTube, Facebook and Dailymotion as well as networks like BET, MTV, and Music Choice. To learn more, please visit https://vydia.com/
On the path to becoming a major player, where do many of today’s artists get their start? Vydia, an Inc 500 video technology company empowering creators to manage the digital rights and distribution of their content. When Post Malone went from unknown to superstar with “White Iverson”, Vydia was there. When Amine uploaded his first video ever, Vydia was there. Bhad Babie’s “Cash Me Outside” phenomenon, Fetty Wap’s “Trap Queen”, and Zayion McCall’s “JuJu on the Beat” all have the same thing in common. Vydia was there before the millions of views, label offers, and publishing deals.
Vydia provides tech, money and infrastructure to allow these artists to stay creative and maximize revenue with a fully transparent application. Through data science and instinct, they find the artists most likely to succeed and help them to create more, while allowing the artists to maintain full ownership of their rights.
Co-founded by industry veteran Roy LaManna, the company sprang out of LaManna’s decades of experience making and marketing music videos. Known as the guy who could get the impossible done on budget and on time, LaManna learned the ropes of the music video world, first working with labels like Def Jam and artists like Justin Bieber and Tyga, then flexing his business and marketing muscles by launching Trendsetter Marketing, an agency that secures premium placement for the visual content of music’s biggest artists including Lady Gaga and Maroon 5, as well as labels like Disney, Def Jam, Republic and Atlantic Records.
Then came the era of video everywhere. LaManna realized that creators needed more tools, at scale. It demanded a tech solution. An old friend introduced LaManna to Mark Allen, who joined him as technical Co-founder. Together, they built Vydia, starting with a simple MVP wordpress site called Music Video Submissions. “At first it was about making it easier for artists to submit their music videos to networks, but working with Vevo opened up the door for the monetization of digital video assets,” recalls LaManna. “Then I began to see how fragmented the digital ecosystem is and saw an opportunity to build a solution for video creators.”
Vydia rapidly evolved into a one-stop hub that brings together all the scattered management tasks related to video content. It allows creators and agencies to consolidate and store their inventory, distribute videos to specific platforms, and collect data about performance (Social Sync). Vydia also allows creators to manage rights and revenue streams for every single video they own on every applicable platform (Rights Sync). Recently, the Vydia platform has expanded to not just include musicians, but video creators of all kinds such as influencers, brands and online personalities. This expansion was led by a $1.15 million investment last year.
“Video is becoming the featured focus on so many platforms and services,” notes Vydia’s Head of Marketing Jenna Gaudio. “When you consider the opportunities for creating and publishing video, and there are more and more every day, it made sense to create a robust central hub. We build tech that’s ahead of the curve, that lets you protect content every time you publish it. You can monetize, block third-party videos, or you can permit sharing freely and keep track by checking your performance analytics and revenue reporting.”
This allows both established, household names and emerging talent to do everything they can and should with their videos. “Due to the complexity, lots of creators are uploading natively to YouTube, turning on monetization, and stopping there,” notes Allen. “That doesn’t bring a rights holder revenue from user-generated content. That doesn’t allow them to take advantage of other monetized sites, or to block certain uses of their content. Vydia does and we’ve built technology that makes this easy enough to manage on a mobile application.”
Vydia offers tools for a variety of users, from casual video makers wanting to block anyone from re-uploading their videos to large agencies managing rosters of talent. It’s poised to be especially helpful to the constant creators, influencers, and emerging or indie music artists who need to protect their work. Vydia has watched creators jump in at the right time and reap serious rewards from protecting and promoting their work via the platform.
One very recent example: “We worked with founder of Latest Sighting, Nadav Ossendryver, who publishes wild safari content and has quite a following,” recalls Head of Operations Stephen Dworkin. “Ossendryver didn’t recognize that people were re-uploading his content on Facebook, Dailymotion and YouTube and monetizing it. Now, he tracks his content and all instances of user-generated content across multiple networks, and it has made a big difference. Video creation can be a business, but you need the technology to manage and promote it properly. You never know what could happen with your video.”
Vydia is an Inc. 500 video technology company that empowers creators to easily manage their content and digital rights through one centralized platform. Utilized by over 160,000 musicians, influencers, and brands worldwide, the platform offers an array of monetization and distribution services that are conveniently accessible to creators on both desktop and mobile applications. Vydia is a premium partner of major digital publishers like Vevo, YouTube, Facebook and Dailymotion as well as networks like BET, MTV, and Music Choice. To learn more, please visit vydia.com