Vydia is an Inc. 500 video technology company that empowers creators to easily manage their content and digital rights through one centralized platform. Utilized by over 160,000 musicians, influencers, and brands worldwide, the platform offers an array of monetization and distribution services that are conveniently accessible to creators on both ...
On the path to becoming a major player, where do many of today’s artists get their start? Vydia, an Inc 500 video technology company empowering creators to manage the digital rights and distribution of their content. When Post Malone went from unknown to superstar with “White Iverson”, Vydia was there. When Amine uploaded his first video ever, Vydia was there. Bhad Babie’s “Cash Me Outside” phenomenon, Fetty Wap’s “Trap Queen”, and Zayion McCall’s “JuJu on the Beat” all have the same thing in common. Vydia was there before the millions of views, label offers, and publishing deals.
Vydia provides tech, money and infrastructure to allow these artists to stay creative and maximize revenue with a fully transparent application. Through data science and instinct, they find the artists most likely to succeed and help them to create more, while allowing the artists to maintain full ownership of their rights.
Co-founded by industry veteran Roy LaManna, the company sprang out of LaManna’s decades of experience making and marketing music videos. Known as the guy who could get the impossible done on budget and on time, LaManna learned the ropes of the music video world, first working with labels like Def Jam and artists like Justin Bieber and Tyga, then flexing his business and marketing muscles by launching Trendsetter Marketing, an agency that secures premium placement for the visual content of music’s biggest artists including Lady Gaga and Maroon 5, as well as labels like Disney, Def Jam, Republic and Atlantic Records.
Then came the era of video everywhere. LaManna realized that creators needed more tools, at scale. It demanded a tech solution. An old friend introduced LaManna to Mark Allen, who joined him as technical Co-founder. Together, they built Vydia, starting with a simple MVP wordpress site called Music Video Submissions. “At first it was about making it easier for artists to submit their music videos to networks, but working with Vevo opened up the door for the monetization of digital video assets,” recalls LaManna. “Then I began to see how fragmented the digital ecosystem is and saw an opportunity to build a solution for video creators.”
Vydia rapidly evolved into a one-stop hub that brings together all the scattered management tasks related to video content. It allows creators and agencies to consolidate and store their inventory, distribute videos to specific platforms, and collect data about performance (Social Sync). Vydia also allows creators to manage rights and revenue streams for every single video they own on every applicable platform (Rights Sync). Recently, the Vydia platform has expanded to not just include musicians, but video creators of all kinds such as influencers, brands and online personalities. This expansion was led by a $1.15 million investment last year.
“Video is becoming the featured focus on so many platforms and services,” notes Vydia’s Head of Marketing Jenna Gaudio. “When you consider the opportunities for creating and publishing video, and there are more and more every day, it made sense to create a robust central hub. We build tech that’s ahead of the curve, that lets you protect content every time you publish it. You can monetize, block third-party videos, or you can permit sharing freely and keep track by checking your performance analytics and revenue reporting.”
This allows both established, household names and emerging talent to do everything they can and should with their videos. “Due to the complexity, lots of creators are uploading natively to YouTube, turning on monetization, and stopping there,” notes Allen. “That doesn’t bring a rights holder revenue from user-generated content. That doesn’t allow them to take advantage of other monetized sites, or to block certain uses of their content. Vydia does and we’ve built technology that makes this easy enough to manage on a mobile application.”
Vydia offers tools for a variety of users, from casual video makers wanting to block anyone from re-uploading their videos to large agencies managing rosters of talent. It’s poised to be especially helpful to the constant creators, influencers, and emerging or indie music artists who need to protect their work. Vydia has watched creators jump in at the right time and reap serious rewards from protecting and promoting their work via the platform.
One very recent example: “We worked with founder of Latest Sighting, Nadav Ossendryver, who publishes wild safari content and has quite a following,” recalls Head of Operations Stephen Dworkin. “Ossendryver didn’t recognize that people were re-uploading his content on Facebook, Dailymotion and YouTube and monetizing it. Now, he tracks his content and all instances of user-generated content across multiple networks, and it has made a big difference. Video creation can be a business, but you need the technology to manage and promote it properly. You never know what could happen with your video.”
Vydia is an Inc. 500 video technology company that empowers creators to easily manage their content and digital rights through one centralized platform. Utilized by over 160,000 musicians, influencers, and brands worldwide, the platform offers an array of monetization and distribution services that are conveniently accessible to creators on both desktop and mobile applications. Vydia is a premium partner of major digital publishers like Vevo, YouTube, Facebook and Dailymotion as well as networks like BET, MTV, and Music Choice. To learn more, please visit vydia.com