The company has more than 200,000 content users that create, distribute, monetise, store, protect and measure their content in Vydia’s centralised platform. The investment was led by Vocap Investment Partners and included participation from Newark Venture Partners.

As a result of this round, Vinny Olmstead, managing director of Vocap Investment Partners, will be joining Vydia’s board of directors.

“Vydia has a significant head start as the category leader in the rapidly expanding video content market,” Olmstead said. “The proliferation of serious content creators coupled with the disruption driven by social media as a distribution channel has created the need for a new kind of technology solution. Vydia had the foresight to recognize and act on this opportunity and is now leading the way with a software solution that is simple and elegant for both creators and companies that manage content creators.”

Vydia will use the investment to institutionalise and ramp sales, expand product and feature sets, and to further integrate into additional video, audio and social platforms. In addition, Vydia will double down on its machine-learning capabilities to provide creators with intuitive and actionable feedback; it also expects to expand into additional content verticals.

"Content creators are leveraging the power of video across every social platform available, however, their insights and control over their own intellectual property are limited. Vydia is empowering creators by solving this problem with a smart, universal application" explains Roy LaManna, founder and CEO of Vydia. "We are committed to building the tools our creators around the world rely on to power and protect their content, and with this investment, we will have new resources to expand and improve our proprietary technology both for individual creators and content focused brands."