Press Clipping
02/22/2018
Article
Digital Video Advertising Best Practices 2018

“To adapt content for different platforms, you have to think about length, messaging and exactly where the ad is going to be placed, and how the user is going to interact and engage with it.” —Jenna Gaudio, Head of Marketing, Vydia

“If you’re going to invest the time into making a video, make different iterations of it and test them on different platforms, and then follow the analytics to see which one does best. ‘Will video work?’ is not the question you should be asking. ‘How do I make video work?’ is the right question.” —Jenna Gaudio, Vydia